With the end of the year just around the corner, now is a great time to evaluate your marketing plan from 2015. Did you accomplish what you wanted to? Gain those new customers? Grow your bottom line? Are you on track to meet your end of the year goals? Evaluating your marketing plan is vital to growing your business.
Take the time now to compare your revenue, expenses, and profits to last year’s numbers. Now measure those numbers against your budget for them. Are you over or under your budget? This is a good place to start evaluating for beginners.
Next look at what were your biggest failures & successes this year?
- What caused them?
- How can you learn from them for next year?
- Can you replicate those successes?
Here are some examples of successes your business might have achieved:
- Social followers or blog subscribers
- Qualified website traffic and leads
- Increased sales and revenue
- Customer loyalty- repeat business
Looking forward how can you build upon the activities you know are driving results? What marketing campaigns can you maintain or duplicate to further grow yor business?
Now that we have an idea about our year, let’s dig a little deeper.
Evaluate your business
Next I usually have my customers fill out a short survey to help them evaluate their marketing plan. This helps to see what they are currently doing for their marketing efforts and also helps to see areas they may be lacking.
Once you have evaluated the numbers, looked at your highs and lows from the year, and filled out the survey you should now have a pretty clear of your year, and where you might want to go in 2016.
Now is the time to start putting together your marketing plan for next year. Use this information to evaluate where you should continue to spend your marketing dollars, and where you should invest a few more dollars next year.
Stay tuned, my next post will help you put that plan together!